Hi, I’m Serena.
CREATIVE DIRECTOR, CREATE MARKETING
I’m a brand manager and graphic designer, and the person behind Create Marketing. I help small businesses build a brand that looks distinctive and copy that explains what they do, clearly and with confidence.
Original work, not generic branding
Every logo, layout and illustration I create starts from your business: your customers, your story and what makes you different. I sketch ideas, develop them by hand and build the final artwork in Adobe Creative Suite and CorelDRAW. The result is branding that belongs to you, not a template or a generic AI-generated look that a hundred other businesses could share.
My background
By day I’m a Brand Manager for a UK manufacturer in a technical, regulated sector. I create everything from product brochures and technical documents to websites, social campaigns and trade presentations. That work has taught me to turn complicated products into clear, persuasive messages, and to keep a brand consistent across every format.
Before that I spent eight years in public sector commissioning, writing plans and reports for decision-makers, and five years as a paralegal. I’m PRINCE2 qualified, so your project runs to a clear plan and timeline.
What I do
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Brand identity: logo design, colour palettes, typography and brand guidelines
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Print design: business cards, stationery, flyers, brochures and presentations
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Website content: homepage, service page and landing page copy and design
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Social media: profile branding, editable templates and ready-to-post content
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Copywriting: clear, persuasive writing for web, print and LinkedIn
My tools
Adobe Illustrator for logos and vector artwork · Adobe Photoshop for image editing · Adobe InDesign for brochures and multi-page documents · Adobe Acrobat Pro for print-ready PDFs · CorelDRAW Graphics Suite for illustration and print layouts · Canva for templates you can edit yourself
How I work
I start with your business, your customers and the message you need to get across. We agree the scope, deliverables, price and revisions before I begin, so there are no surprises. Everything happens online, by email, digital briefs and written feedback, with clear approvals at each stage. You work with me directly from start to finish.
About my concept work
The example images on my service pages show fictional businesses I created to show how one idea carries across logos, print, web and social media. They show my approach without sharing any client’s confidential work.