<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Create Marketing]]></title><description><![CDATA[Logo design, brand guidelines, website content and marketing materials for businesses. Personal creative support, delivered entirely online.]]></description><link>https://www.create-marketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 05 Oct 2026 01:17:07 GMT</lastBuildDate><atom:link href="https://www.create-marketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why original branding beats a template, and what it actually involves]]></title><description><![CDATA[What goes into an original logo and brand identity, and why it's worth more than a template for a growing business.]]></description><link>https://www.create-marketing.com/post/original-branding-vs-templates</link><guid isPermaLink="false">6ac2a38f7babcebbad161cb4</guid><pubDate>Tue, 15 Sep 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_13b6351760194e4dac68bc087b607499~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[How to tell if your marketing is working, without an analytics degree]]></title><description><![CDATA[Four simple checks small businesses can use to see which marketing is bringing in enquiries.]]></description><link>https://www.create-marketing.com/post/is-your-marketing-working</link><guid isPermaLink="false">6ac2a38e7babcebbad161cb2</guid><pubDate>Tue, 18 Aug 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_baf7eb7ea31d4b4c99ed25094fe30f18~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Five signs your website copy is costing you customers]]></title><description><![CDATA[Five common website copy problems that send small-business visitors elsewhere, and how to fix each one.]]></description><link>https://www.create-marketing.com/post/website-copy-costing-customers</link><guid isPermaLink="false">6ac2a38e5140c57479d74f7f</guid><pubDate>Tue, 14 Jul 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_89a0d2036874403291363ba1e0fcc944~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Tone of voice for small businesses: how to sound like yourself in writing]]></title><description><![CDATA[Tone of voice isn't just for big brands. How to define the way your business sounds, so every email, post and web page feels like it came from you.]]></description><link>https://www.create-marketing.com/post/tone-of-voice-for-small-businesses</link><guid isPermaLink="false">6ac2a38dd926e3d9b0063205</guid><pubDate>Tue, 16 Jun 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_1d8e7bd8529e460aa5133ed8a7e0d1fd~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Presentation design for people who hate slides]]></title><description><![CDATA[Crowded slides make good ideas hard to follow. Six practical rules for clearer presentations, whether you're pitching, training or reporting.]]></description><link>https://www.create-marketing.com/post/presentation-design-for-people-who-hate-slides</link><guid isPermaLink="false">6ac2a3717babcebbad161c66</guid><pubDate>Tue, 19 May 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_b340abd3cb9d47e1b30aa0add793f210~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Case studies: the most underused sales tool in B2B]]></title><description><![CDATA[A well-written case study does what no brochure can: it shows a buyer exactly what working with you looks like. Here's how to write one that sells.]]></description><link>https://www.create-marketing.com/post/b2b-case-studies-sales-tool</link><guid isPermaLink="false">6ac2a371d926e3d9b00631bb</guid><pubDate>Tue, 21 Apr 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_9ace44357639468ba409ac88f7d5c1fe~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Flyers that get kept: a print design checklist]]></title><description><![CDATA[Most flyers end up in the recycling within seconds. This checklist covers the design and copy decisions that make people keep yours.]]></description><link>https://www.create-marketing.com/post/flyer-design-checklist</link><guid isPermaLink="false">6ac2a3705140c57479d74f27</guid><pubDate>Tue, 17 Mar 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_ee036e82afbe47dfa3428b45500789db~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[How to write a service page that answers questions before they're asked]]></title><description><![CDATA[A strong service page does the job of your first sales conversation. Here are the seven questions it needs to answer, in the order buyers ask them.]]></description><link>https://www.create-marketing.com/post/write-a-service-page-that-answers-questions</link><guid isPermaLink="false">6ac2a36f901c627fc3d0d272</guid><pubDate>Tue, 17 Feb 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_7e56a6ca55834ef89ecfb74e0949698a~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Five signs your brand needs a refresh, not a rebrand]]></title><description><![CDATA[Starting again isn't always the answer. How to tell when your brand needs a careful update rather than a complete change, and what a refresh involves.]]></description><link>https://www.create-marketing.com/post/brand-refresh-not-rebrand</link><guid isPermaLink="false">6ac2a3507babcebbad161c06</guid><pubDate>Tue, 20 Jan 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_3a7dc7dfa23441b596d12c38f5d86718~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[How to write a LinkedIn About section that wins work]]></title><description><![CDATA[Your LinkedIn About section is often the first thing a potential client reads. Here's a simple structure that turns profile views into conversations.]]></description><link>https://www.create-marketing.com/post/linkedin-about-section-that-wins-work</link><guid isPermaLink="false">6ac2a3505140c57479d74edb</guid><pubDate>Tue, 18 Nov 2025 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_10bc7c927d9f4941b33d2c686dca8723~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[Your brand is more than a logo: the five parts small businesses forget]]></title><description><![CDATA[A logo on its own won't make a business look established. These five supporting pieces are what make a brand feel consistent and trustworthy.]]></description><link>https://www.create-marketing.com/post/brand-is-more-than-a-logo</link><guid isPermaLink="false">6ac2a34f901c627fc3d0d21c</guid><pubDate>Tue, 14 Oct 2025 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_118abbe134cb4380a50e187a0e77b824~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item><item><title><![CDATA[What to put in a design brief (and what to leave out)]]></title><description><![CDATA[A good brief saves time, money and revision rounds. Here's what a designer actually needs from you, and what you can safely skip.]]></description><link>https://www.create-marketing.com/post/what-to-put-in-a-design-brief</link><guid isPermaLink="false">6ac2a34d7babcebbad161bff</guid><pubDate>Tue, 16 Sep 2025 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c103de_0732d5e722bd489b9ef137e20646a67c~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Serena Tadd</dc:creator></item></channel></rss>